Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

Optimize the way you manage and deliver your digital presence with an all-in-one solution. Today’s digital era presents demanding challenges. With Siteimprove, you can create higher quality content, promote inclusivity, drive better website traffic, measure performance, and work toward regulatory compliance–all from one place. Find out why more than 7,500 organizations around the world trust Siteimprove with their digital presence. Visit https://siteimprove.com/ to get started.

Why do 25 of the Fortune 100 and 41,000+ other teams (including the G2 product team) use Amplitude? Amplitude is a product intelligence platform that helps teams understand user behavior, ship the right product experiences fast, and drive business outcomes. Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development strategy. It’s also the only analytics solution built to meet the needs of modern product and growth teams, with real-time analytics, cross-platform tracking, powerful behavioral analytics, and Enterprise-level security and customer support. Customers include Microsoft, PayPal, Hubspot, Autodesk, Booking.com, G2 and Twitter. Amplitude launched in 2014 and is backed by IVP, Battery Ventures, and Benchmark Capital. You can learn more about why G2 chooses Amplitude at https://amplitude.com/case-studies/g2 You can get started with a free account today at https://amplitude.com

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.

Adobe Analytics Cloud is the core system of intelligence for the enterprise. It enables businesses to move from insights to action in real time by uniquely integrating audience as the core system of intelligence for the enterprise. It enables data across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager and Adobe Analytics to capture, aggregate, rationalize and understand vast amounts of disparate data and then translate that data into singular customer profiles.

Heap helps teams make smarter decisions. Heap automatically captures every user action on your website or mobile app, so you can analyze the usage patterns that drive conversion and retention. Our unique approach means that anyone can understand user behavior without having to rely on engineers to instrument events. Also, since Heap automatically collects events starting at the moment of installation, this data is available retroactively -- no need to wait for events to trickle in when you have a question. Just answer it in Heap in seconds. Getting started takes 2 minutes. Try Heap for free at https://www.heap.io/signup

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 280,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Smartlook started in 2016 with web analytics and branched into mobile app analytics in 2018. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi.com. It can also record games developed in the Unity engine.

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.